Profit after returns.
Returns, refunds and shipping costs come out of every number we report.
We run your ads. You see the profit.
Send us your creatives. We run Meta, TikTok and Google ads for e-commerce brands, and report profit, not just revenue.
Get your free ad audit
Free. No commitment. Results in 48 hours.
Platforms we run ads on
- Meta
- TikTok
Works with your stack
- Shopify
- Klaviyo
- Stripe
- GA4
See how it works in 20 seconds.
0:20
Reporting
Every number, in your pocket.
9:41Sample data
Weekly report
Ad spend, $
48,200
Revenue, $
171,400
Blended CAC, $
40.7
Margin, $
31,900
Week 14, after returns, refunds and shipping.
Ads wear out. We catch it early.
We track creative fatigue and brief the next batch before CAC climbs.
What we run
Three jobs, one weekly report.
Everything we run is judged on contribution margin and blended CAC.
Paid media
Campaigns on Meta, TikTok and Google, built around contribution margin.
- Account structure
- Weekly budget calls
- Pixel and CAPI audit
Account structure
Sample data
Main ad account, USD
- Prospecting, Meta
- Broad, all countries
- Lookalike, past buyers
- Retargeting, Meta
- Viewers, 30 days
- Cart, 7 days
- Creative tests, TikTok
- Hooks A, B, C
Creative strategy
We turn your photos and footage into briefs, hook scripts and a weekly test plan.
- Creative briefs
- Hook scripts
- Weekly test plan
Creative scoreboard
Sample data
- Raise
UGC unboxing, 15s
CAC $36
- Hold
Founder voiceover, 9:16
CAC $41
- Cut
Static offer, $149
CAC $53
Reporting
One written report a week, after returns and refunds.
- Blended CAC
- Contribution margin
- Creative scoreboard
Blended CAC, $
Sample data
How it works
Four steps from audit to growth.
- 1
Get a free audit
Fill in the form. We look at your store, tracking and numbers.
- 2
Set up tracking
We check pixel, CAPI, creatives and margins before we spend.
- 3
Test creatives
We launch a first batch of ads and read the results every week.
- 4
Raise budget
We add budget only to ads above your margin floor.
Comparison
Why brands switch to Compound Scale.
| Topic | Typical agency | Compound Scale |
|---|---|---|
| Reporting | Clicks and platform ROAS | Blended CAC and margin |
| Creative testing | Same ads for months | A new test batch every week |
| Ad account owner | Often the agency | You, from day one |
| Contracts | Long terms, exit fees | Short, written terms |
| Returns and refunds | Ignored in the report | Taken out of every number |
Who we work with
Brands that already sell online.
- A live store with weekly orders
- Margins you know
- Reliable shipping and fulfilment
- Creative assets, or a plan to shoot them
- Account access for our team
What we need from you
- 1Ad account access
- 290 days of order data
- 3Product margins
- 4Creative assets
FAQ
Questions founders ask first.
Who owns the ad account?
You do. We get partner access that you can revoke at any time.
How do you count returns and refunds?
We take them out of revenue before we report profit. We ask for a regular export of returns and refunds from your store.
What creatives do you need?
Product photos, shoot footage and raw video, plus your reviews. Phone footage works for early tests.
What is the contract length?
Terms are agreed and written down before we start. We keep them short.
How long until we see results?
You see first data in the first weeks. We do not promise a number, because it depends on your product, margin and creatives.
Is this Shopify only?
No. We also work with WooCommerce and custom stores, as long as purchases are tracked properly.
How often do you report?
Every week, in writing, in dollars, after returns and refunds. We agree the format before we start.
Find out where your ad spend leaks.
We review your account and your numbers, then tell you what we find.
What the audit covers
- Tracking and pixel setup
- Creatives and hooks
- Product margins and CAC
- Account structure